Bittermens Orchard Street Bitters
What's a shrub? As it turns out, shrubs were extremely common way back when – a vinegar-based refreshers, many times combined with alcohol or allowed to ferment so they had a bit of a kick.
But when Bittermens was thinking about the Lower East Side, one of the classic flavors during the tenement era was Dr. Brown’s Cel-Ray Soda, a celery soda so popular during the ’30s, it was nicknamed the Jewish Champagne. Though the only flavor that is declared is celery seed, there was probably a bit of ginger and apple in there somewhere.
Bittermens took an idea of a brine, a shrub and a classic soda and decided to dedicate it to Orchard Street, home of the Lower East Side Tenement Museum. Funny that something that we made to honor the Eastern European immigrant experience works so damned well with Scandinavian Aquavit!