Vivian Howard Rub It In: Fins & Shells
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Vivian Howard, owner and chef of the award-winning restaurant Chef & the Farmer and star of the PBS show A Chef’s Life, offers restaurant-quality products for every home cook. Each batch is handcrafted in small batches in North Carolina. Elevate any seafood dish with Vivian Howard Rub It In: Fins & Shells. The Southern-inspired rub, with smoked paprika, coriander, ancho chiles, chipotle peppers, and just a touch of brown sugar, adds the perfect kick to your fresh catch of the day or your next fish fry.